NYC's show must go on

NYC's show must go on

We had the distinct pleasure to work with world renowned Italian brand Moroso  and Ice, a Dutch carpet company. As a first time foray into the world of collaboration with international brands, we brought these other companies into a new light.

The flagship Moroso showroom  in Soho was the site for this collaborative effort which featured our exclusive lighting products alongside their contemporary furniture offerings.

The showroom was organized into comprehensive vignettes .The mix of Ice's carpets, Moroso's furniture pieces and our lighting created lifestyle stories for their largely retail clientele. The initial concept was for these groupings to be on display for the October BDNY fair but there was such a positive response to the efforts that the displays remained on view through the new year.

The overall exposure was immeasurable and done with little capital outlay.  The mandate for 2016 is to pinpoint other such marketing ventures

Moroso New York showroom
146 Greene Street, SoHo, New York, NY 10012
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Pics by ©Isauro Cairo

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ONLINE NEWS

Photographer: Jordi Casanova | www.icosmic.com Nahtrang is born in 2004 as a result of the passion of two young people from Barcelona in love...
Our showroom already illuminates Manhattan! The inauguration of the new exposition of Estiluz has filled the New York spring with light. During...
  Revolta achieves the recognition of ADI-FAD (Association of Industrial Design and Promotion of Arts and Design) with regard to its participation...
  One more year that we are attending the SALON DEL MOBILE. MILANO, the most complete furniture and decoration show in the world, which takes...
Revolta by Nathrang has won the prestigious NYCxDESIGN award for Thin Pendant or Chandelier. The rewards are given by a panel of 30 design luminaries...
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